Philanthropic Intermediaries and Voluntarism Promotion
The portal SmallChange.ngo was launched in June 2016 and the crowdfunding facility was launched in September 2016. Small Change was conceived to help non-profits in India communicate better and facilitate their fundraising – the idea being: If people don’t know what an NGO does or how well they do it, why would anyone give their time, money or skills to support them. Small Change’s mission is to support NGOs and the critical work they do. Its web portal smallchange.ngo showcases GuideStar India accredited non-profits, helps them fundraise and engages a new generation of givers in their causes.
It launched with 14 NGOs, who were certified GuideStar India Gold or Platinum and by November 2017, it had 29 NGOs. SmallChange started a successful blog, The Small Print in January 2017 and has many guest authors who write posts for it. One post appears every Thursday.